How to Effectively Scale Your ABM Program
On-Demand Webinar
Are you ready to take your ABM program to new heights?
Looking for advice on best practices and how to avoid some of the pitfalls? Would you like some helpful tips on aligning sales and marketing and measuring success? If so, you’ve landed at the right place!
Watch this webinar to learn from our esteemed panelist about how they’ve managed these challenges to build world class ABM programs!
Topics covered include:
- How to effectively transition a pilot ABM program to scale
- Tips and tricks for aligning sales and marketing
- Top metrics for measuring ABM success
- Lessons learned from past ABM plays
- Advice on expanding to a global ABM program
Moira Van den Akker
Director, NAM Field Marketing, Demandbase
Jodi Lebow
Vice President, Global Demand Center Asset Lifecycle Intelligence Division, Hexagon
Emily Butler
Sr. Director Customer Marketing, Aerospace Technologies, Honeywell
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