Beyond Intent: How RevOps Teams Automate Data & Engagement for Pipeline Growth
Discover cutting-edge strategies to integrate automation into your revenue operations and achieve unparalleled alignment across your sales and marketing teams.
RevOps is the engine that powers modern B2B growth, but many teams are still operating without the insights they need to drive real impact. In this workshop, we’ll unveil high-impact strategies that give sales and marketing an edge they’ve never had before. No fluff—just actionable tactics you can start using immediately to accelerate revenue activation.
TOPICS
- Marketing Campaign Engagement Scoring: Insights into scoring, engagement dates, and activating personas within marketing campaigns.
- Sales Activation Programs: Practical methods for aligning sales and marketing efforts during follow-ups.
- Data Management for Automation: Best practices for organizing account data to improve accuracy and usability across functions.
Speaker
Principal GTM Expert
Related content
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Agentbase Unveiled: How AI Agents Are Transforming Account-Based GTM
June 17, 2025 — VIRTUAL
Join Demandbase’ CEO and Chief R&D Officer to discover how AI agents automate sales intelligence and enable hyper-personalized, account-based GTM for scalable revenue growth
How Salesforce Redefined Sales Enablement for Pipeline Success
June 18, 2025 — VIRTUAL
Join Salesforce and Demandbase experts on June 18, 2025, to discover how to create a culture of continuous improvement in your sales processes. Learn practical strategies to optimize workflows, implement feedback loops, and drive sustainable revenue growth.
June 2025 Customer Office Hours
June 20, 2025 — Virtual
Join our experts for best practices for orchestration – automations & audiences within the DB1 for Marketing platform.