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Demandbase Playbooks

Step-by-step guides to help Marketing, RevOps, and Sales get more from Demandbase.
Learn how to track intent, prioritize accounts, and automate actions that drive results.

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Learn how to track and analyze your prospects' most visited web pages with Demandbase. This step-by-step guide helps GTM teams leverage website behavior data for personalized engagement.

Learn how to implement account tiering in B2B marketing with our step-by-step guide. Boost ROI, align sales & marketing teams, and optimize campaign spend.

Learn how to track and optimize buyer engagement throughout your sales cycle. Identify key personas, leverage data insights, and implement multi-threading strategies to close more deals.

This comprehensive playbook guides you through Demandbase Account Journey setup to align Sales, Marketing, and CS teams with unified metrics and account-focused stages.

Learn how to track sales touches by persona in Demandbase. Optimize sales outreach by targeting the right personas at the right time.

Optimize your sales efficiency with the 'Build an Order of Operations' playbook. Learn to create Salesforce workflows, align priorities, and drive impactful sales strategies today.