ABX in B2B Healthcare: 4 Moves That Drive Measurable Impact

B2B Healthcare buying decisions aren’t just complex—they’re political, high-risk, and packed with red tape. Traditional demand gen can’t keep up. That’s why top B2B healthcare brands are turning to ABX/ABM strategies to earn a seat at the buying table.

This action-packed eBook breaks down four essential ABX tactics tailored for selling to B2B healthcare—and shows how companies like Vizient and Sagility use them to uncover hidden opportunities, engage hard-to-reach accounts, and influence millions in pipeline.

Learn how to:

• Orchestrate campaigns that respect internal politics and procurement gates.
• Align campaigns to healthcare’s real buying behaviors—not funnel stages.
• Turn early intent signals into smarter outreach across sales and marketing.
• Build buy-in across siloed teams with shared data and success metrics—while staying compliant with privacy laws and regulations.