From Leads to Accounts: How Thoughtworks Transformed Their Sales Strategy with Demandbase

Thoughtworks, a global leader in software consultancy, sought a solution to move beyond a traditional lead-focused sales model to an account-based strategy aligned with their segmentation and market goals. By implementing the Demandbase Account-Based Marketing Platform, they achieved an efficient transformation that enabled their sales team to focus on high-priority accounts and existing customer engagement.

According to Natalie Drucker, Global Director of Digital – AI Strategy & Insights, the impact was significant. With Demandbase’s, Thoughtworks was able to identify accounts showing strong interest and engagement while democratizing important data insights for their teams. Supported by Demandbase’s dedicated customer team, Thoughtworks completed a custom implementation in just three months.

The result? A highly focused sales approach, seamless marketing alignment, and the ability to take action on AI-driven recommendations. Thoughtworks now looks forward to integrating Demandbase’s new Agentbase AI functionality to further enhance decision-making and account growth strategies.