How AVEVA Elevated Account-Based Marketing with Demandbase

AVEVA, a leader in industrial software solutions, faced challenges in uncovering buying signals, managing complex accounts, and aligning sales and marketing efforts across a portfolio of over 200 products. By adopting Demandbase’s Account-Based Marketing platform, AVEVA transformed its ABM approach with advanced analytics, intent signals, and seamless integrations with Marketo and Salesforce.

This shift enabled AVEVA to deliver tailored campaigns for complex enterprise accounts, reduce manual processes, and provide actionable insights to sales teams with minimal effort. With Demandbase’s expert support and technology, AVEVA expanded ABM usage across multiple functions—including SDRs, LDRs, and regional marketing teams—resulting in stronger alignment, better account targeting, and measurable success.

According to Andrew Reed, Director of ABM at AVEVA, Demandbase has empowered his team to “fish where the fish are” by focusing on qualified buyers and prioritizing strategy first, technology second.