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Introducing the Demandbase Customer Advocacy Program

Join the Demandbase Customer Advocacy Program and connect with B2B leaders. Share your success stories, gain early product access, grow your personal brand, and earn exclusive rewards while shaping the future of B2B marketing.

June 3, 2025


Alicia Hale
Alicia Hale
SVP, Growth Marketing, Demandbase
Customer Advocacy Program Blog Hero

Demandbase is thrilled to announce the launch of our Customer Advocacy Program, an exclusive opportunity for passionate customers to amplify their success stories, share insights, and connect with like-minded B2B innovators. This program is a vibrant community designed to celebrate your achievements and take your influence to the next level.

What is the Demandbase Customer Advocacy Program?

Becoming a Demandbase Advocate means joining a network of market leaders shaping the future of B2B go-to-market strategies. As an advocate, you won’t just share your success and insights; you’ll gain access to unparalleled opportunities that elevate your personal brand, reward your expertise, and connect you with your peers.

Who is eligible?

This program is for everyone who uses Demandbase, whether you’re a senior marketing leader, or a daily operator of our platform. If you enjoy sharing wins and inspiring others in the B2B space, this is where you belong.

Why join the Demandbase Advocacy Program?

Joining our Customer Advocacy Program opens doors to benefits. We’re here to celebrate what you’ve achieved and help you achieve even more.

Here’s what you’ll unlock as a Demandbase Advocate:

  • Be Recognized as a Leader
    Showcase your expertise through case studies, webinars, and speaking opportunities. We’ll highlight your successes on the industry stage.
  • Early Access & Perks
    Stay ahead with product updates, beta testing, and exclusive insights into our roadmap.
  • Grow Your Personal Brand
    Establish yourself as a thought leader with speaking opportunities, co-created content, and social media highlights.
  • Earn Rewards & VIP Access
    Enjoy exclusive swag, referral bonuses, event invites, and time with Demandbase executives and product experts.
  • Connect with Industry Peers
    Join a network of B2B professionals to share strategies, ideas, and best practices.

Ways to get involved

We know that every advocate brings unique strengths and interests. That’s why we designed this program with various activities to suit every comfort level.

Here are a few ways to get involved:

  • Join beta programs to shape Demandbase products.
  • Share your expertise as a podcast guest.
  • Highlight your success in case studies.
  • Speak at keynotes or webinars as a guest.
  • Host user group discussions to collaborate with peers.
  • Provide reference calls or testimonials about Demandbase’s impact.
  • Contribute to video testimonials or analyst reviews.

No matter your preferred level of engagement, there’s an opportunity here for you.

Become an advocate

Join a movement powered by forward-thinking marketers, sales professionals, and business visionaries. Together, we’ll write the next chapter in B2B innovation, and we want you to be part of it.

Your commitment can be as flexible as your schedule allows. Whether you have time for just one activity or want to stay actively involved, we’ll tailor your participation to meet your personal and professional goals.

If you want to inspire others, shape the future of B2B solutions, and connect with a supportive community of leaders, the Demandbase Advocacy Program is for you.

Join today to be part of something extraordinary.

 

Be bold. Be recognized. Be a leader with Demandbase. 


Alicia Hale
Alicia Hale
SVP, Growth Marketing, Demandbase